So step forward Turkey. The current plight of the British pound against the Euro has meant that the once-reliable cheap holiday destinations in mainland Europe are no longer so easy on the wallet, with real prices in many of the major resorts rising steeply year-by-year. But the fact that Turkey is, for now, being barred from full EU membership, and as a consequence, is hanging on to its own currency, the lira, means it is bucking this trend. With flight times from the UK in the region of four hours, Turkey is increasingly considered to be within easy reach for all holidays, whether a short break or a longer package or all-inclusive break.

As much of Turkey is – and has always been – comprised of an intriguing mix of European and Asian cultural influences, it is a fascinating place to visit to become acquainted with some of the best-known historic sites which reflect its position at a continental crossroads. To see the richest variety of historical buildings and artifacts, a base in the capital of Istanbul is recommended. The remains of the incredible ancient civilisations of Troy and Ephesus are a massive draw, and encapsulate thousands of years of change, and the effects which it has wrought.

Far more modern delights await in cities such as Bodrum, where shopping and a hectic nightlife are the main attractions for thousands of fun-seeking visitors every summer. But the natural delights of the country are also responsible for bringing in their share of visitors, whether it’s the beautiful, sunny Mediterranean coast, the rugged, rocky landscape of the Valley of the Fairy Chimneys in the Goreme National Park, which visitors should at least take some time to explore.

Flights to Turkey leave from most main UK airports, and demand for them is increasing as visitors seek to reap the dividends of its reputation for excellent value. So check out the cheap Turkey holidays available from The Co-operative Travel, and make sure you book in plenty of time to secure the dates and departure point you want.